Why Call to Action Optimization

Call to Action or CTA is the last stage of your conversion funnel that decides the fate of all your marketing efforts. It is such a small part of your website that it can be easily overlooked despite being so crucial. But without an attention-grabbing & persuasive call to action, a healthy conversion rate cannot be attained. The color, content, placement, & design are the key factors that decide the effectiveness of your CTAs.

What CSism have Obeserved?

• Browsersize from Google Labs is a great tool to find the perfect location for your CTA.
• Choose the number of CTAs that you want for your page. A primary and secondary CTA should look different.
• Design a CTA which is relevant to the viewer. They should relate to the content and it should align with their needs.
• Your call to action should look like a button and not just an image. It does not necessarily have to be a square or circle.
• The CTAs should be search optimized when they are in the form of an image, by adding ALT tags which are keywords rich.
• The copy should give as many specific details about the action that the user is about to take.This removes any kind of confusion.
• CTAs that are buttons perform better than text links. They capture more attention and can be clearly differentiated from the content.
• Use colors that draw attention with ample use of white space. Do not go by the color conventions of using green or red CTAs because they convert more. Use one that stands out.