Logo Design

Logo Design

A Logo is a Graphic Mark, Emblem, or Symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. There are purely graphic emblems, symbols, icons and logos, which are composed of the name of the organisation. At the level of mass communication and in common usage, a company’s logo is today often synonymous with its trademark or brand.

Logo Design Process

Designing a good logo often requires involvement from a marketing team teaming with the graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group. Broad steps in the logo design process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark.

Benefits of Logo Design

CLARITY OF MESSAGE
A busy logo design’s message is convoluted. Consumers may associate your brand with the logo, but if the logo’s support of your brand is uncertain, you could be sabotaging your brand design efforts. Keep your logo simple, but targeted, and the message will be clear, concise, and taken as you’ve given it.
RECALL
Is it easier to remember one sentence or one paragraph? Of course, you can commit a smaller amount of information to memory more easily than a large amount. A complicated logo design is filled with information, making it very difficult for the average consumer to commit to memory.
EXPLICABLE
If your logo design is simple enough to easily commit to memory, then people who have been impressed by your brand can describe your logo to others who might be interested.
RECOGNISABLE
A simple logo is recognised from the corner of your eye, whilst a complicated one may require some examination. The purpose of a logo is to bring a particular brand to mind immediately – the quicker and simpler the process, the better.
PROMPT EMOTIONAL REACTIONS
When a logo is viewed, all the emotions that a brand elicits should come bubbling to the surface. If your logo is simplistic in design, this uniquely human marketing process will operate more efficiently. If a logo design is complicated, cognition will overpower emotion.
CONVERTIBLE ACROSS ALL MEDIA
As any brand design expert will attest, simple logo design is easier to publish across different media, including print, web, stamps, embroidery, signs, transfers, promotional gifts, etc.
DIFFICULT TO COUNTERFEIT
When a logo is comprised of only a few colours and details, competitors (who are interested in stealing your brand’s status and followers) are less likely to try to copy it. Depending on the extent of the changes, copyright infringement may or may not apply.
SCALABLE
When a brand design professional creates a simplistic logo design, it can be easily enlarged and shrunken. A complex design will lose details when reduced, causing visibility problems in a number of applications.
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Logo Design Types:

Contemporary Logos

As of today, many corporations, products, brands, services, agencies, and other entities use an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms in circulation are recognizable without a name. An effective logo may consist of both an ideogram and the company name to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements.

Dynamic Logos

By the early 21st century, large corporations such as MTV, Nickelodeon, Google, Morton Salt, and Saks Fifth Avenue had adopted dynamic logos that change over time from setting to setting.

Internet - Compatible Logos

A company that uses logotypes (wordmarks) may desire a logo that matches the firm’s Internet address. For short logotypes consisting of two or three characters, multiple companies are found to employ the same letters. In today’s digital interface adaptive world, a logo will be formatted and re-formatted from large monitors to small handheld devices. This reduces the confusion when mingled with other logos in tight spaces and when scaled between media.